Privacy policy
Mela Nutrition SAS (Protéalpes), managed by Guillaume Lavastre and Aymeric Mendez, managers of the protealpes.com website, pays particular attention to preserving the personal data of users of the protealpes.com website.
This Privacy Policy forms an essential part of the General Terms and Conditions of Sale (GTCS). By accessing and using this site, each user agrees to be bound by this policy, which may be revised at any time without notice. Any modification takes effect as soon as it is published on the site.
Personal data management
Legal basis and processing obligation
Mela Nutrition SAS strictly applies Regulation (EU) 2016/679 (RGPD), ensuring that personal data is collected and managed fairly, lawfully and with respect for users' rights.
On protealpes.com, Mela Nutrition SAS assumes responsibility for the processing of personal data.
Data collection goals
The purpose of collecting this data is to :
- Process orders, provide assistance and advice, give access to user accounts and manage customer relations in accordance with contractual obligations.
- Send newsletters to subscribers.
- Carry out personalized advertising campaigns, subject to the user's explicit consent.
- Prevent and detect fraud.
Types of data collected
Users must provide accurate personal information and keep it up to date.
Data that may be collected includes :
- Identity: last name, first name, date of birth
- Contact details: email address, postal address, telephone number
- Payment information
- Pseudonym and, if proposed, profile photo
- Sports habits for personalized product recommendations
Data is collected when you use various site services: ordering, subscribing to the newsletter or forum, contacting customer service.
Data security, retention and deletion
Personal information transmitted by users is stored via WordPress and accessible only to the marketing and support teams.
Mela Nutrition SAS implements all necessary measures to prevent any access, loss, misuse, unauthorized disclosure or modification of personal data.
Unless otherwise stipulated by law, data is stored for up to five years after an order or contact has been made.
Customers may request that their account be deleted at any time. This action will be carried out within a maximum of two months, subject to applicable legislation on data retention.
Communications by Mela Nutrition SAS
Users who have given their consent may receive e-mails concerning changes to the site, its activities or technical and administrative information.
Transmission of data to third parties
External service providers may be involved in the management of certain data, including :
- WordPress (hosting and e-commerce)
- Klavyo (sending electronic communications)
- Woorewards (loyalty program management)
- Tidio (chatbot and data collection via offers or forms)
- Social networking platforms via cookies
No data will be shared, sold or passed on to third parties without your explicit consent, except where required by law, judicial or contractual obligations (such as the use of Google Analytics or commercial partners).
User rights
Users have rights of access, modification, deletion (with linked account closure), portability, opposition and limitation of processing, in accordance with the laws in force.
They may lodge complaints with the competent authority: the CNIL in France or any other authority specific to the user's country of residence. They may withdraw their consent at any time, without affecting the lawfulness of previous processing.
Any questions or exercise of rights may be made by e-mail to info@protealpes.com or by post to: Mela Nutrition SAS (Protéalpes), Service Clients - 29, Ch. du Vieux Chêne - 38240, France.
Cookie policy
Use and purpose of cookies
A cookie is a file stored locally on the user's device when visiting a website, enabling them to save a shopping cart or remember certain preferences.
Cookies may be set for :
- guarantee optimal browsing and proper technical operation
- recognize users and find their shopping baskets (functional cookies)
- analyze browsing behavior for optimization purposes via Google Analytics
- evaluate traffic and obtain statistics to improve the site and related services
Cookie categories
- Strictly necessary cookies: essential for site operation
- Functional cookies: facilitate identification and user experience
- Analytical cookies: collect statistical information
- Marketing and third-party cookies: allow us to send personalized offers based on preferences and browsing history, including via Google Ads.
The user must consent to the installation of cookies through the banner provided on the first visit to the site.
No tracking or IP address data is retained beyond 11 months after a cookie is first deposited on the device.
Users are free to configure their browsers to delete or refuse cookies; however, this may alter the quality of the experience on the site.
Traffic data
The traffic generated when connecting to the website is only used for global analyses to adjust the user experience and is never used for nominative purposes by Mela Nutrition SAS.
Mela Nutrition SAS
Last updated on 17/07/2025.